The business of selling goods and services directly to consumers for personal use. It encompasses a wide range of products, from food and clothing to electronics and home goods, typically through physical stores, online platforms, or a combination of both. Retailers act as intermediaries between manufacturers and consumers, providing convenience, choice, and customer service. The retail industry is highly dynamic, with trends constantly shifting toward e-commerce, digital payments, and personalized shopping experiences. Retailers focus on inventory management, pricing strategies, and customer engagement to remain competitive in a fast-paced market.