Pillay R Group of Companies
Req ID: PG-RET-003
Location Name: Pillay R Group of Companies
Category: Marketing Manager
Type: Contract for 2 years; extension based on mutual agreement
# Openings: 4
About Pillay R Group of Companies
One of the leading Multi diversified business group units in Seychelles operating in different segments of Business operations which includes Forex; Retail chains (IT, Electronics & Home Appliance, Supermarkets); Wholesales (FMCG); Construction; Hospitality; Manufacturing; Travel; Service & Investments
Main Scope of work
The Marketing Manager (required for FMCG / Electronics and Home Appliance / IT products / Royalty Card) is responsible for developing and executing effective marketing campaigns, and for helping to drive market share growth of their respective portfolio. They develop for external customers and communicate those to the sales force, training the sales force in how to position and sell their portfolio, as well as developing tools to help Learning Consultants to work and close sales. Provides direction to the Marketing Coordinator role to ensure sales teams have the product training tools, competitive analysis tools, and general product knowledge support they need to close high-value business. They will also develop compelling messages about their key products/services in collaboration with the retail Unit managers for their assigned lists, and work with their team to ensure successful execution of strategies.
“Develop a superior understanding of assigned markets and product line, including competitor offerings and positioning, and trends within discipline community and Higher
“Develop compelling messages for portfolio that engage targeted customer segments and lead to conversion to sales. Ensure product positioning is effectively communicated and reaches the appropriate target audience.
“Become an integral part of the product development team to help influence the direction of the high priority products during development and ensure market advantages and differentiation.
“Create marketing plans and direct-to-market campaigns.
“Create and deliver content for marketing campaigns, working with Marketing Communications Manager.
“Ensure/oversee the completion of PMIs for defined portfolio (priority products or channels).
“In close collaboration with the sales teams and conventions team, develop and execute customer events that have high impact in terms of enrollments and cost. Travel to and lead conferences and events as necessary.
“Work directly with sales management to proactively drive sales activities at the appropriate time during the sales cycle across multiple.
“Direct Marketing Coordinators to craft, test, and refine effective sales tools and sales collateral.
“Build relationships with key market influencers, i.e., early adopter distributor and end user customers, and thought leaders.
“Conduct customer and learning consultant- facing presentations on a regular basis in both live and virtual environments.
“Respond to Learning Consultant product inquiries in a very timely manner offering needed information and recommends sales strategies.
“Use market research to create deep intimacy with specialized market needs.
“Identify, monitor, and track high impact targets for assigned courses/disciplines to drive portfolio success
Degree “BA or BS in Business, Marketing, Sales, or Communications, or equivalent theoretical depth with “Marketing experience
“6 – 8 years sales and/or marketing experience
“Superior presentation skills; engaging speaker; strong written and verbal communicator
“Drive for results: Can-do, positive attitude
Salary Commensurate on Experience